Chief Executive Officer BAZ Viljoen

30 Years experience in FMCG working my way up from a shelf packer to Top Management.

Worked in Operations, Sales and Marketing, HR, Finance, IT and Admin departments as leader, support and coach.

Developed Business and Systems infrastructures to enhance Sales initiatives, Data gathering, Staff Development and Customer/Client relations.

Overseen large teams and projects on a National level for International companies, also managing Key Accounts with Top Retailer, Wholesalers and Government Departments in both Formal and Informal market sectors.

Chief Operating Officer Amos Sithole

With 25 years of progressive experience in the fast-moving consumer goods (FMCG) sector, I have built a robust career in sales, business development, and merchandising—specializing in the hair care industry.

I began as a merchandiser and advanced into management roles, consistently driving performance through strategic planning and team leadership. My expertise includes coordinating van sales, managing stock and returns, organizing in-store promotions, and launching new products into competitive markets. I have successfully conducted training and workshops for salon staff, enhancing product knowledge and customer engagement.

With a proven track record in marketing and distribution, I have ensured national visibility and accessibility of leading hair care brands across salons, cosmetics shops, and wholesalers.

Professionally and personally, BAZ and Amos has build a strong relationship over the last 25 years. They were trained and developed in the FMCG market by some of the most reputable and largest sales and merchandising companies in South Africa.

A&A Route to Market is a BEE compliant Business with a 50/50 ownership relation

Striving for Equality amongst Brothers